The AI operating system for insurance brokerages
The AI operating system for insurance brokerages
The AI operating system for insurance brokerages
An insurance specific AI workforce that grows your book without growing your team.
An insurance specific AI workforce that grows your book without growing your team.
Insurance specific AI that actually does the work.
We’re building the AI infrastructure that lets brokerages deploy insurance-specific AI across underwriting, servicing, and QA, giving you one trained workforce of agents that helps run your brokerage end to end.
We’re building the AI infrastructure that lets brokerages deploy insurance-specific AI across underwriting, servicing, and QA, giving you one trained workforce of agents that helps run your brokerage end to end.
Core Capabilities
Purpose-built for brokerages and direct carriers who want to make their team superhuman.

Edward, your AI Underwriting Officer
Edward, your AI Underwriting Officer
Edward, your AI Underwriting Officer
No more digging through a 200 page manual to find out whether a risk fits. Edward learns from your carrier manuals, wordings and rate guides, answers appetite and eligibility questions in seconds, and shows the source every time. Your newest brokers answer like your most experienced ones.
No more digging through a 200 page manual to find out whether a risk fits. Edward learns from your carrier manuals, wordings and rate guides, answers appetite and eligibility questions in seconds, and shows the source every time. Your newest brokers answer like your most experienced ones.

Ava, your AI Customer Officer
Ava, your AI Customer Officer
Ava, your AI Customer Officer
Great service keeps clients, but your brokers are buried in admin. Ava handles routine service requests by voice, text and email, around the clock, and hands anything that needs a licensed broker straight to one with full context. Every client gets answered, and your people get their day back.
Great service keeps clients, but your brokers are buried in admin. Ava handles routine service requests by voice, text and email, around the clock, and hands anything that needs a licensed broker straight to one with full context. Every client gets answered, and your people get their day back.

Peter, your AI Compliance Officer
Peter, your AI Compliance Officer
Peter, your AI Compliance Officer
You can only audit a small sample, and always after the fact. Peter reviews every call and submission, checks what was promised against what is actually being bound, and flags coverage gaps and E&O exposure before the policy goes out. You find the problem while you can still fix it.
You can only audit a small sample, and always after the fact. Peter reviews every call and submission, checks what was promised against what is actually being bound, and flags coverage gaps and E&O exposure before the policy goes out. You find the problem while you can still fix it.

Trained on your brokerage
Trained on your brokerage
Trained on your brokerage
An AI workforce that knows your process and the carriers you write with. Built for insurance from the ground up, not a general model with insurance prompts on top, so every answer comes back sourced and you can trust what your team is acting on.
An AI workforce that knows your process and the carriers you write with. Built for insurance from the ground up, not a general model with insurance prompts on top, so every answer comes back sourced and you can trust what your team is acting on.
We can connect into the tools you already use, from email to AMS and CRM.
We can connect into the tools you already use, from email to AMS and CRM.






General Magic's underwriting product has taken the guesswork out of our process. Response times are shorter, we get through more quotes, and we get back to clients faster. 10/10 service with 10/10 people
General Magic gets something most AI companies miss: insurance isn't one workflow, it's many, and distribution shapes everything. If they scale this across every channel, it could be the first real game changer for the industry, and the first to actually deliver on customer experience.
Clients avoid call centers and ignore generic retirement emails because both feel impersonal. When people are already anxious, pushing abstract planning just makes them disengage. Text agents can meet customers where they are.
This helped us significantly reduce the time it takes to get a customer to quote and is helping engage customers after intent so they stay active instead of dropping off. It is shaping future customer interactions by keeping people engaged throughout the journey.
General Magic's underwriting product has taken the guesswork out of our process. Response times are shorter, we get through more quotes, and we get back to clients faster. 10/10 service with 10/10 people
General Magic gets something most AI companies miss: insurance isn't one workflow, it's many, and distribution shapes everything. If they scale this across every channel, it could be the first real game changer for the industry, and the first to actually deliver on customer experience.
Clients avoid call centers and ignore generic retirement emails because both feel impersonal. When people are already anxious, pushing abstract planning just makes them disengage. Text agents can meet customers where they are.
This helped us significantly reduce the time it takes to get a customer to quote and is helping engage customers after intent so they stay active instead of dropping off. It is shaping future customer interactions by keeping people engaged throughout the journey.
General Magic's underwriting product has taken the guesswork out of our process. Response times are shorter, we get through more quotes, and we get back to clients faster. 10/10 service with 10/10 people
General Magic gets something most AI companies miss: insurance isn't one workflow, it's many, and distribution shapes everything. If they scale this across every channel, it could be the first real game changer for the industry, and the first to actually deliver on customer experience.
Clients avoid call centers and ignore generic retirement emails because both feel impersonal. When people are already anxious, pushing abstract planning just makes them disengage. Text agents can meet customers where they are.
This helped us significantly reduce the time it takes to get a customer to quote and is helping engage customers after intent so they stay active instead of dropping off. It is shaping future customer interactions by keeping people engaged throughout the journey.
FAQ
All you need to know about us
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Security
Built for the regulated reality of insurance.
Every message and every record, protected to the standards your carriers and compliance team already trust.






Security
Built for the regulated reality of insurance.
Every message and every record, protected to the standards your carriers and compliance team already trust.





Run your brokerage 24/7.
An AI workforce answers clients, checks submissions, and updates your system of record, then hands off anything that needs a licensed broker.

Run your brokerage 24/7.
An AI workforce answers clients, checks submissions, and updates your system of record, then hands off anything that needs a licensed broker.

Run your brokerage 24/7.
An AI workforce answers clients, checks submissions, and updates your system of record, then hands off anything that needs a licensed broker.

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