$7.2 million to make insurance magical
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We raised $7.2 million to make AI more personal
Learn More
We raised $7.2 million to make AI more personal
Learn More
Private Equity Partnerships
Private Equity Partnerships
Drive Value Creation Faster For Insurance
Help your portfolio reduce servicing costs and increase policy revenue through AI messaging agents that automate customer conversations and workflows.
Partner With Us


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We Accelerate Value Creation Across Your Insurance Portfolio
Help brokerages handle quotes, renewals, and servicing requests instantly through AI messaging agents.
Deploy Customer-Facing SMS
Agents in Minutes
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Let agents read policy data, collect information, and move workflows forward across brokerage systems.
Let agents read policy data, collect information, and move workflows forward across brokerage systems.
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Identify high intent customers, prioritize leads, and detect renewal or churn risk across conversations.
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Track customer conversations, workflow completion, and servicing performance across brokerages.
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Why Partner With General Magic?
< 5 mins
< 5 mins
To deploy a text agent to a customer
To deploy a text agent to a customer
30%
30%
Reduced call volume
Reduced call volume
250+
250+
Hours saved monthly
Hours saved monthly


- “Clients avoid call centers and ignore generic retirement emails because both feel impersonal. When people are already anxious, pushing abstract planning just makes them disengage. SMS agents meet customers where they are.”
Director of Client Experience, Leading International Life Insurance Provider
- "This helped us significantly reduce the time it takes to get a customer to quote and is helping engage customers after intent so they stay active instead of dropping off. It is shaping future customer interactions by keeping people engaged throughout the journey, which will remove a huge amount of follow up work from our teams"
VP of Digital Product, 2nd Largest Canadian General Insurer
- “Clients avoid call centers and ignore generic retirement emails because both feel impersonal. When people are already anxious, pushing abstract planning just makes them disengage. SMS agents meet customers where they are.”
Director of Client Experience, Leading International Life Insurance Provider
- "This helped us significantly reduce the time it takes to get a customer to quote and is helping engage customers after intent so they stay active instead of dropping off. It is shaping future customer interactions by keeping people engaged throughout the journey, which will remove a huge amount of follow up work from our teams"
VP of Digital Product, 2nd Largest Canadian General Insurer
- “Clients avoid call centers and ignore generic retirement emails because both feel impersonal. When people are already anxious, pushing abstract planning just makes them disengage. SMS agents meet customers where they are.”
Director of Client Experience, Leading International Life Insurance Provider
- "This helped us significantly reduce the time it takes to get a customer to quote and is helping engage customers after intent so they stay active instead of dropping off. It is shaping future customer interactions by keeping people engaged throughout the journey, which will remove a huge amount of follow up work from our teams"
VP of Digital Product, 2nd Largest Canadian General Insurer
- “Clients avoid call centers and ignore generic retirement emails because both feel impersonal. When people are already anxious, pushing abstract planning just makes them disengage. SMS agents meet customers where they are.”
Director of Client Experience, Leading International Life Insurance Provider
- "This helped us significantly reduce the time it takes to get a customer to quote and is helping engage customers after intent so they stay active instead of dropping off. It is shaping future customer interactions by keeping people engaged throughout the journey, which will remove a huge amount of follow up work from our teams"
VP of Digital Product, 2nd Largest Canadian General Insurer
- "Cell helped us significantly reduce the time it takes to get a customer to quote and is helping engage customers after intent so they stay active instead of dropping off. It is shaping future customer interactions by keeping people engaged throughout the journey, which will remove a huge amount of follow up work from our teams"
VP of Digital Product, 2nd Largest Canadian General Insurer
- “Clients avoid call centers and ignore generic retirement emails because both feel impersonal. When people are already anxious, pushing abstract planning just makes them disengage. SMS agents meet customers where they are.”
Director of Client Experience, Leading International Life Insurance Provider
- "Cell helped us significantly reduce the time it takes to get a customer to quote and is helping engage customers after intent so they stay active instead of dropping off. It is shaping future customer interactions by keeping people engaged throughout the journey, which will remove a huge amount of follow up work from our teams"
VP of Digital Product, 2nd Largest Canadian General Insurer
- “Clients avoid call centers and ignore generic retirement emails because both feel impersonal. When people are already anxious, pushing abstract planning just makes them disengage. SMS agents meet customers where they are.”
Director of Client Experience, Leading International Life Insurance Provider
- "Cell helped us significantly reduce the time it takes to get a customer to quote and is helping engage customers after intent so they stay active instead of dropping off. It is shaping future customer interactions by keeping people engaged throughout the journey, which will remove a huge amount of follow up work from our teams"
VP of Digital Product, 2nd Largest Canadian General Insurer
- “Clients avoid call centers and ignore generic retirement emails because both feel impersonal. When people are already anxious, pushing abstract planning just makes them disengage. SMS agents meet customers where they are.”
Director of Client Experience, Leading International Life Insurance Provider
- "Cell helped us significantly reduce the time it takes to get a customer to quote and is helping engage customers after intent so they stay active instead of dropping off. It is shaping future customer interactions by keeping people engaged throughout the journey, which will remove a huge amount of follow up work from our teams"
VP of Digital Product, 2nd Largest Canadian General Insurer
- “Clients avoid call centers and ignore generic retirement emails because both feel impersonal. When people are already anxious, pushing abstract planning just makes them disengage. SMS agents meet customers where they are.”
Director of Client Experience, Leading International Life Insurance Provider






- "Cell helped us significantly reduce the time it takes to get a customer to quote and is helping engage customers after intent so they stay active instead of dropping off. It is shaping future customer interactions by keeping people engaged throughout the journey, which will remove a huge amount of follow up work from our teams"
VP of Digital Product, 2nd Largest Canadian General Insurer
- “Clients avoid call centers and ignore generic retirement emails because both feel impersonal. When people are already anxious, pushing abstract planning just makes them disengage. SMS agents meet customers where they are.”
Director of Client Experience, Leading International Life Insurance Provider
- "Cell helped us significantly reduce the time it takes to get a customer to quote and is helping engage customers after intent so they stay active instead of dropping off. It is shaping future customer interactions by keeping people engaged throughout the journey, which will remove a huge amount of follow up work from our teams"
VP of Digital Product, 2nd Largest Canadian General Insurer
- “Clients avoid call centers and ignore generic retirement emails because both feel impersonal. When people are already anxious, pushing abstract planning just makes them disengage. SMS agents meet customers where they are.”
Director of Client Experience, Leading International Life Insurance Provider
- "Cell helped us significantly reduce the time it takes to get a customer to quote and is helping engage customers after intent so they stay active instead of dropping off. It is shaping future customer interactions by keeping people engaged throughout the journey, which will remove a huge amount of follow up work from our teams"
VP of Digital Product, 2nd Largest Canadian General Insurer
- “Clients avoid call centers and ignore generic retirement emails because both feel impersonal. When people are already anxious, pushing abstract planning just makes them disengage. SMS agents meet customers where they are.”
Director of Client Experience, Leading International Life Insurance Provider
- "Cell helped us significantly reduce the time it takes to get a customer to quote and is helping engage customers after intent so they stay active instead of dropping off. It is shaping future customer interactions by keeping people engaged throughout the journey, which will remove a huge amount of follow up work from our teams"
VP of Digital Product, 2nd Largest Canadian General Insurer
- “Clients avoid call centers and ignore generic retirement emails because both feel impersonal. When people are already anxious, pushing abstract planning just makes them disengage. SMS agents meet customers where they are.”
Director of Client Experience, Leading International Life Insurance Provider







